E-M@il Marketing Campaigns
My Web Guys can help you get your business in front of thousands of targeted customers. We develop E-Mail campaigns that ensure your business, special offers, promotions & new products are visible instantly.
Targeted marketing gives the greatest return possible on investment with regards to putting your brand in front of the people that you want to see it. Contact us to see how you can launch your business across the internet as quickly as the next 7 days !
Step 1: Email Design
We offer a full HTML email design service. This includes production , inbox testing and associated email coding.
Step 2: Email Broadcast
We will create, import your contact, manage your lists, build suppression files, schedule your sends and deliver your communications on time every time.
Step 3: Email Reporting
We will give you access to our LIVE campaign reporting tool. Our system allows you to monitor your campaign performance in real- time.
Step 4: Export Contacts
We will provide your sales force with access to all the names, telephone numbers and email addresses of contacts that have opened your email and visited your website
5 Key Benefits of Email Marketing
With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why:
Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
Email Marketing is a must.
In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.
1. Email Marketing is Targeted
Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customise your message for each customer, fostering a higher conversion rate.
2. Email Marketing Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
3. Email Marketing is Easily Shareable
There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.
4. Email Marketing is Measurable
Analytics are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.
5. Email Marketing is Cost effective.
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in £40 for every £1 spend, outperforming search, display and social marketing.